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Lesson 7: How to manage popup campaigns for multiple clients

Published at: 03 Jul 2025

Managing campaigns for multiple clients usually involves several steps:

  • Requesting design assets

  • Coordinating with developers for site access

  • Waiting for approvals and technical deployments

This process delays campaigns and limits agility.

With I Love PopUps, agencies can:

  • Manage all clients from a single platform

  • Create and launch popups without external help

  • Customize campaigns per client with ease

Step-by-Step: Launching Multi-Client Popup Campaigns

Step 1: Create a Separate Project for Each Client

Start by creating a dedicated project for every client. Each project can have:

  • Unique brand colors

  • Client logos or names

  • Specific configurations

This keeps each client’s identity separate and organized within your dashboard.

Step 2: Design Popups Per Campaign

Inside each client’s project, create a popup customized for their campaign.

Example Campaign:

  • Title: “Final Hours of Sale”

  • Subtitle: “20% off sitewide until midnight”

  • Button Text: “Shop Now”

  • Button Link: Direct URL to the client’s store

You can adjust the colors to match the client’s brand. In less than a minute, you’ll have a ready-to-go popup.

Step 3: Set Behavior and Page Rules

Decide when and where the popup appears:

  • Trigger Conditions: After 10 seconds or upon scrolling

  • Page Targeting: Show only on the homepage or across the entire site

This approach tailors the campaign to each client’s needs without disrupting their website operations.

Step 4: Launch Campaigns Simultaneously

From your dashboard, you can activate campaigns for all clients at once. There’s no need to:

  • Contact technical teams

  • Manually add content to websites

  • Wait for approvals from external departments

In five minutes, your agency can launch coordinated campaigns across multiple sites.

Benefits of Using I Love PopUps for Agencies

  • Speed: Create and launch campaigns in minutes

  • Flexibility: Adjust messages and designs instantly

  • Scalability: Manage unlimited clients within the same platform

  • Autonomy: No need for coding or web developer involvement

  • Control: Full visibility and access to each client’s campaigns and performance

Optimize Campaigns with Built-In A/B Testing

Once campaigns are live, agencies can use A/B testing to:

  • Test different messages, discounts, or CTA designs

  • Compare results without modifying the client’s website

  • Continuously improve conversion rates

This feature makes it easy to deliver measurable results with minimal effort.

Centralized Analytics for Smarter Decisions

Every popup generates actionable data:

  • Views

  • Clicks

  • Conversion rates

From the I Love PopUps dashboard, agencies can monitor results per client and per campaign, enabling smarter, data-driven decisions.

Quick Recap for Agencies

Step Action
Create Projects One for each client
Customize Popups Tailor design, message, and CTA
Set Triggers & Targeting Define behavior and page visibility
Launch Simultaneously Deploy across clients from one dashboard
Run A/B Tests Optimize campaigns using real user data
Analyze Results Review performance and adjust as needed

 

With I Love PopUps, agencies can save hours while delivering better, faster results for every client.

Stay tuned for the next guide, where we’ll explore how to analyze popup data for smarter campaign decisions.